More than 60 firefighters and emergency personnel turned out Saturday night to battle a spectacular five-alarm fire which gutted Colortyme in Neptune City.
Neptune City Fire Inspector Ed Sims said it is believed the blaze started in the southeast corner of the building at the back of the roof. The matter is still under investigation.
The roof was destroyed in the blaze which attracted customers from nearby Kentucky Fried Chicken and Super Foodtown.
"We were pleased we could save most of the rest of the building," Sims said. "But we were concerned about the power lines in the area. It took the electric company a while to get there to turn it off. We had live wires which could have been a problem."
The fire, which sent huge flames into the night, was fueled by the wind and the furniture in the store which leases furniture, including appliances, TVs, sofas and appliances.
"It began just after 7 p.m. when the store closed," Sims said. "We believe there might have been a short in the HVAC unit. It went fast."
The adjacent business - H&R Block, suffered water and smoke damage and was closed earlier this week. The post office, located next to the H&R Block was closed on Monday.
Sims said he believed the Colortyme owner wanted to rebuild in the same location.
"He was just ready to put on a new roof," Sims said.
Assisting at the scene were Neptune City, Neptune, Bradley Beach, Wanamassa, Belmar and Asbury Park.